Privacy Policy

Salt & Light Event Rentals respects your privacy. This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit our website, request a quote, contact us, communicate with us, or use our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

Depending on how you interact with us, we may collect information that you voluntarily provide, including:

• name;
• email address;
• telephone number;
• billing or service address;
• event location;
• event date and time;
• event type;
• rental items requested;
• delivery or pickup preferences;
• information included in a quote request;
• communications you send to us;
• reservation or transaction information; and
• other information you choose to provide.

Please do not submit sensitive personal information through ordinary website forms unless we specifically request it for a legitimate business purpose.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, tags, analytics technologies, server logs, and similar technologies.

This information may include:

• IP address;
• browser type;
• device type;
• operating system;
• approximate geographic information derived from an IP address;
• referring website or source;
• pages visited;
• links or buttons clicked;
• time spent on pages;
• date and time of visits;
• advertising identifiers;
• cookie identifiers;
• interactions with website forms; and
• other website usage information.

3. Google Analytics, Google Ads, and Similar Services

We may use services provided by Google and other advertising or analytics companies to better understand how visitors use our website, measure advertising performance, and improve our services.

These services may use cookies, tags, pixels, device identifiers, and similar technologies.

For example, we may use or later implement services such as:

• Google Analytics;
• Google Ads conversion tracking;
• Google Ads remarketing;
• Google Tag Manager;
• Meta/Facebook and Instagram advertising tools;
• social-media pixels;
• Microsoft advertising services; or
• similar analytics and advertising platforms.

These providers may collect information about your interaction with our website according to their own privacy policies and applicable agreements with us.

4. Cookies and Similar Technologies

Cookies are small data files stored on or associated with your browser or device.

We may use cookies and similar technologies for purposes such as:

• operating and securing the website;
• remembering preferences;
• understanding website traffic;
• measuring marketing performance;
• determining how visitors found our website;
• analyzing interactions with website pages;
• measuring quote requests or other conversions; and
• displaying or measuring advertising where permitted.

Where legally required, we may request consent before using certain non-essential cookies or advertising technologies.

You may also be able to manage cookies through your browser settings or through any cookie-preference controls provided on our website.

Disabling certain cookies may affect some website features.

5. How We Use Information

We may use information collected through the website or through communications with you to:

• respond to inquiries;
• prepare and provide rental quotes;
• check rental availability;
• communicate regarding reservations;
• process and administer rentals;
• coordinate delivery and pickup;
• provide customer service;
• process payments through authorized payment providers;
• maintain business and transaction records;
• prevent fraud or misuse;
• protect our customers, equipment, website, and business;
• improve our products and services;
• understand website usage;
• measure advertising effectiveness;
• improve marketing campaigns;
• send communications you have requested or agreed to receive;
• comply with legal obligations; and
• establish, exercise, or defend legal rights.

6. Advertising and Remarketing

We may use advertising platforms to measure advertising performance or show advertisements to people who have previously interacted with our website where permitted by law and applicable platform policies.

Advertising providers may use cookies, pixels, device identifiers, or similar technologies to help provide these services.

You may be able to manage personalized advertising through the privacy or advertising settings offered by the applicable provider.

7. How We May Disclose Information

We do not sell your personal information for money.

We may disclose information when reasonably necessary to service providers that assist us with functions such as:

• website hosting;
• website development;
• analytics;
• advertising;
• communications;
• payment processing;
• accounting;
• customer relationship management;
• delivery or logistics;
• fraud prevention;
• data storage; or
• other business operations.

These providers may receive information only as appropriate to perform services for us or as otherwise permitted by law.

Certain disclosures of online identifiers or website activity to advertising platforms may be considered "sharing," "targeted advertising," or similar activity under the laws of some jurisdictions.

Where applicable law provides a right to opt out of such activity, we will honor legally valid requests as required.

8. Payment Information

If online payments are offered, payments may be processed by third-party payment providers.

Salt & Light Event Rentals does not intend to collect or store complete payment-card information on its own website unless specifically disclosed.

Payment providers process information according to their own privacy policies and security practices.

9. Information Security

We use reasonable administrative, technical, and organizational measures intended to protect information in our possession.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security.

10. Data Retention

We may retain information for as long as reasonably necessary for purposes including:

• providing services;
• maintaining rental and transaction records;
• accounting and tax obligations;
• customer service;
• fraud prevention;
• dispute resolution;
• enforcing agreements; and
• complying with legal requirements.

Information that is no longer reasonably needed may be deleted or anonymized in accordance with our business practices and applicable law.

11. Your Choices

You may choose not to provide certain information, although doing so may prevent us from preparing a quote or providing certain services.

You may also:

• adjust browser cookie settings;
• use available cookie-preference controls;
• unsubscribe from promotional emails using an available unsubscribe method;
• manage advertising preferences through applicable advertising platforms; or
• contact us regarding your personal information.

12. Privacy Rights

Depending on where you reside and which privacy laws apply, you may have certain rights concerning your personal information.

These may include rights to request access, correction, deletion, or information regarding certain uses or disclosures of personal information.

Where such rights apply, Salt & Light Event Rentals will respond to valid requests as required by applicable law.

13. Children's Privacy

Our website and rental services are intended for adults arranging events and are not directed toward children under 13.

We do not knowingly seek to collect personal information directly from children under 13 through our website.

If we learn that such information has been collected unintentionally, we will take appropriate steps to address it.

14. Third-Party Websites and Social Media

Our website may contain links to websites or services operated by third parties, including social-media platforms.

We are not responsible for the privacy practices, content, or security practices of independently operated third-party websites.

Visitors should review the privacy policies of those services when appropriate.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, technology, business practices, advertising services, or legal requirements.

The revised policy will be posted on this page with an updated effective date.

16. Contact Us

Questions or requests concerning this Privacy Policy may be submitted through the Contact Us page on our website.

Salt & Light Event Rentals Holly Springs, North Carolina